Audit & Goals
STRATEGY
Core terms, long-tail, match types, and negatives to cut waste.
Keyword research
Logical campaigns/ad groups, SKAG/SAGA where helpful, naming and UTM rules.
Account structure
Ad creation
Search ads and extensions that match user intent and landing pages.
GA4/Ads conversions, pixels, consent; compliant ads that pass review.
Tracking & Policy
Query mining, bid/budget tuning, device/location splits, A/B tests.
Optimization
Review your current account (if any), define conversions and KPIs.