Audit & Goals
STRATEGY
Define themes (education/product/proof/community), formats, and cadence.
Strategy & Pillars
Customer questions, keywords, SERP intent, competitor angles.
Research
Production
Outlines, writing, editing, visuals (images, short video), on-page SEO.
Website, social, email, partners, and repurposing into bites.
Distribution
Track reads, CTR, sign-ups, leads, and assisted revenue.
Measurement
Review current content, gaps, and KPIs.