Audit
STRATEGY
Define who you are for, what you solve, and how you say it.
Positioning & messaging
Pick channels that fit your goal and budget (SEO, content, SMM, PPC, email, influence, partnerships).
Channel plan
Priorities & roadmap
90-day plan with tasks, owners, deadlines, and success metrics.
KPI tree, events and conversions, simple dashboards.
Measurement
List key hypotheses, how we’ll test them, and when to stop or scale.
Risks & assumptions
Look at goals, product, audience, competitors, and current channels.