Analysis
STRATEGY
Connect the platform, events, and tracking (GA4, pixels, UTMs).
Setup
New, active, lapsed, VIP - different rules for each.
Segments
Flows
Welcome, abandon, post-purchase, win-back, reactivation.
Short copy, clear CTAs, clean templates.
Content/ Design
A/B tests for subject lines, send time, content, offers.
Optimization
Check your current emails, list health, and goals.