Analysis
STRATEGY
We choose names and handles, secure unique URLs, and write a clear, short bio. We set up highlights and contact points, align visuals with brand guidelines, and define tone of voice and moderation rules.
Community Setup
We establish content pillars, formats, and posting cadence. The focus is on useful, credible content that matches audience interests and helps solve their problems—supported by an editorial calendar and reusable templates.
Content strategy
Advertising
Publishing is not enough—great content needs distribution. We use paid social (targeting and retargeting), creator partnerships, and community placements. Creatives are A/B tested; budgets and bids are optimized toward agreed KPIs (reach, CTR, CPC, CPA).
We clarify the goals of your social presence, define success metrics, and set priorities. This includes an audit of current profiles, audience size and engagement, competitive analysis, ICP/personas, and the role of each platform in your mix.